For Milan-based Sunnei designers Simone Rizzo and Loris Messina, not only tradition but also innovation is Italian. The charm of fashion. Sunnei combines these two good points to create menswear, defined by an ambitious design, using traditional Italian craftsmanship. The avant-garde sensibility can be seen through Sunnei's attention to detail. Alongside high-tech synthetics such as Cordura, innumerable bold colors and futuristic graphics, natural cotton chambray and denim with his prints have renewed the classic style of menswear.