Demon is an Italian shoe brand originally founded in 1963 in Montebelluna by Girolamo Deon and revitalized in 2020 by his grandson, Alberto Deon, with a contemporary vision. Blending traditional Italian craftsmanship with technical avant-garde design, the brand creates modern silhouettes that merge function and bold aesthetics. Signature styles such as Poyana, Carbonaz, Zhocol, and Vipara feature structural innovation inspired by vintage ski gear, premium materials, and distinctive Vibram soles. Demon redefines the boundary between utilitarian outdoor footwear and contemporary fashion, driven by a meticulous approach to materials and an expressive interpretation of form. In doing so, the brand embodies a post-gorpcore aesthetic central to urban fashion discourse today.