RANRA

RANRA(Arnar Már Jónsson) pursues mobility in urban life through careful research and development. The Icelandic designer launched his own brand in 2017 after graduating from the Royal Academy of Arts. Jónsson presents a collection of trousers, shirts, vests and hard shells with an analytical design. Every day, I take pictures of his friends and keep observing the relationship between the human body, clothes, and the environment, and by reflecting the results, I am supple without compromising sustainability. We have succeeded in developing items with improved pod comfort. Densely woven organic With his cotton, you don't need to be waterproof, and with stretchy fabrics, you don't need to use stretchy threads. Inspired by the rugged rocky Icelandic environment and London's asphalt and concrete, Arnar Már Jónsson proposes a dynamic wardrobe that adapts to any environment.