POST ARCHIVE FACTION (PAF)

Post Archive Faction, also known as PAF, is a Seoul-based contemporary menswear label founded in 2018 by Dongjoon Lim and Sookyo Jeong. The brand challenges structural norms in fashion through deep archival research and concept-driven design. Its collections are structured around three distinct lines: RIGHT (conservative), CENTER (neutral), and LEFT (experimental), each representing varying levels of design exploration. With asymmetrical silhouettes, performance fabrics, and functional details, PAF blends utilitarian and avant-garde aesthetics. The brand has gained global attention for its innovative approach and has collaborated with names such as Dior, Off-White, and On. Designer Dongjoon Lim, who has a background in industrial design, brings a conceptual lens to fashion by developing garments that evolve “from uniform to multiform.” PAF continues to build its reputation as a progressive label among the new generation of urban consumers.