DIESEL

Diesel is an Italian lifestyle fashion brand founded in 1978 by Renzo Rosso. The Diesel brand began with premium denim and has evolved into a global symbol of casual luxury fashion. Diesel collections are known for combining innovative denim design with strong influences from street culture. Since 2020, Belgian designer Glenn Martens has served as creative director, bringing experimental denim silhouettes, structural cuts, and vintage-inspired washes that reinterpret Y2K and contemporary street style. Diesel has also expanded its cultural presence through collaborations such as the genderless capsule collection with Damiano David and projects connected to Rihanna’s Savage X Fenty. The iconic “For Successful Living” campaign reflects the bold and subversive marketing spirit that defines the Diesel brand.