SUNDAE SCHOOL

New York brand Sundae School, featured everywhere from Vogue.com to Hypebeast, dove straight into the world of marijuana. Its "smokewear" line was conceived by Korean-born siblings Cindy and Dae Lim, who now call New York home. "There's surfwear for surfers and skatewear for skaters, but no smokewear for smokers. So we thought of cannabis use as a sport, like surfing or skating." Although its source of inspiration is a concept that is somewhat risky by Japanese standards, the brand's commitment to its craft holds up against any established label. T-shirts, hoodies, denim jackets, caps, patches and tin boxes all carry the designers' cannabis-related ideas, and the graphics and messages in its lookbooks are well worth a closer look.